Xerox In Second Life

Poinky at Xerox Innovation Island

 

Xerox currently has made some small in-roads into Second Life. There is Xerox Innovation Island, a private space for Xerox Employees to use as a base for exploration and experimentation. We’re also playing with using the Xerox lastname, so you may see avatars with names like “JonasKarlsson Xerox” running around the grid (be nice to them!). The PlayOn group at PARC have of course been investigating the social dynamics of avatars for a while, but they don’t have an official presence in-world, as far as I know.

The first reference to Xerox I saw in Second Life was on the Text100 island, shortly after they launched.

Xerox on Text100 Island

There we were, showcased as one of their customers! That display seems to be gone now, and I have not seen any other Xerox related builds elsewhere.

Interestingly, there seems to be around 40 avatars with the Xerox first name. Employees, or just people who like the sound of the name? Maybe this is good news for the Xerox brand? How many avatars use our competitors’ names as their first name?

That is the current state, as far as I know. Let’s see how it changes in the next couple of months.

6 Responses to “Xerox In Second Life”

  1. UgoTrade » Blog Archive » Can You be A Citizen of a Virtual World? on Apr 19, 2007

    [...] Tuesday, I went to visit Xerox Innovation Island on Second Life to hear panelists, from Xerox Innovation Group, Beta Technologies, Multiverse, IBM and Xerox (PARC) and others discuss, “A vision of [...]

  2. UgoTrade » Blog Archive » Developing Worlds, Virtual and Real:Things happen faster than you think! on Apr 27, 2007

    [...] worlds is the new levels of collaboration and connectivity they present. I also spent time with Jonas Karlsson and Karen Arena from Xerox today and, as this was a long conversation, it is fodder for another [...]

  3. Jim Provencher (CSE) on Aug 06, 2007

    So what is this second life thing all about and why haven’t I heard of it?

  4. Dave Bloch on Jan 23, 2008

    Just wondering if there’s a place in this blog, and on Xerox’ space in SL, for a user of Xerox products? I’ve been the #2 admin for our Xerox DocuShare system here at the County of Nevada for 7 years, and am really interested in corporate and government uses of SL.

  5. Jonas Karlsson on Jan 24, 2008

    Hi Dave - I would love to hear more from you about what you see as the potential uses of SL. If you (and others) would like to chat, send me an IM in-world (JonasKarlsson Xerox).

  6. What on Mar 13, 2008

    You’ve got to be [CENSORED] kidding me. Why is the company pouring money into what amounts to nothing more than a huge [CENSORED] joke.

    Note: I removed some naughty words, because I have very delicate sensibilities - Jonas

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